ADD+ for adidas

Online crm program (agence digitas). target : suburbians 12-25

Add : A button symbol of web 2. A direct reference to the brand name . Short efficient, three letters = three stripes.

It’s not a program (too marketing). It’s not a platform (too technical). It’s not even a community (no meaningful enough)

It’s an organization. Rules, aims, hierarchy, tools, network, power, means…

Meetings (vs events), contacts (vs friends), team (vs groups), assignments, plan, organization, network, influence…

Each word is an opportunity to engage the member in a serious social game, fun will be provided on the field, through meetings, members messages and the uploaded contents…

add