Lancôme hypnôse for men

  • To launch the new fragrance hypnôse for men in the virtual world, we developped a gadget, actually a virtual scripted fragrance for male second life residents (instead of building another empty fancy boutique). What is the fundemental function of a perfume in a non-smelling computer world ? It’s a good impression, something which says good things about you. That’s what Hypnôse is literrally doing , the perfume is targeting female residents around the lucky men wearing it and sending nice seducing (customable) sentences to the ladies !

Disposal includes ingame and real world advertising campaign about mixed realities : http://www.myspace.com/hypnose4men


Kamikaze Shenzhou says : “I really don’t have problems with women”

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Skyway Spark says: “I hate it when they call me romantic”



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