françois renard (oostyle)
Contacts :
Email : oOstyle.renard@yahoo.fr
Phone : + 33 (0)6 88 31 72 25
membre du zoo :
http://www.slideshare.net/oostyle/zoo-book
- Interactive senior creative
- scenarist, conceptor, copywriter, writer, creative director
- web, video, viral, e-pub, films, new advertising, community, concept sites, crm, marketing, trends, brands, e-commerce
- Créatif interactif senior, scénariste, concepteur, rédacteur, auteur, directeur de création
- Resume :
Since 2008 : senior free lance creative and consultant
96 -> 07 : Wunderman (Young&Rubicam Brands.) : Chief Creative Officer general management focussed on the agency product, new business, strategic planning and vision : development of the agency project « chosen comunication » . Accounts: Monster, Decathlon, Danone, Microsoft (Europe and France), IBM (europe and France), Lancôme, Unilever, Ford Automotive, Coke, RATP, SNCF, Quick (creation of Quickos), Unilever, Pfizer, Tassimo (europe and France). Creative director on Land Rover and Jaguar for direct and advertising (Y&R).Co-funder of the european and now global Wunderman creative community : the virus. Integrator of print and interactive teams. Expert on advergaming (second life) comunities development (Coke and ImagineR). Develoment of the virtual Wunderman agency in Second Life, and win of 4 clients for sl operations.
90 ->95 : Messages & Téquila (BDDP) : Senior Copywriter and Strategic Planner. Key accounts : BMW, Apple, CCF, Barclays Bank, Air France, Boucheron, Champaign Henriot… Main new business : SNCF, Mc Donald’s, Coca Cola Company. Involved in the public image vs private image thinking. Integation of téquila and messages (DM /promo)
87 -> 89 : Rapp & Collins (DDB Needham) : Senior Copywriter, responsible of creative team (6 people). Main accounts : Volkswagen, American Airlines… New business : Uhu stick, Champaign Pommery, Gillette.
84 -> 86 : RSL, TGA (advertising): Junior Copywriter and free lance creative. Accounts : CHANEL, Peugeot Engines, Prévention Routière, Rank Xerox, Benbits, Honda cars, Citroën.
Education : 84 Deug of mathematics and physics in Orsay University of sciences.82 Baccalauréat C in the Marie Curie High school.
Main awards. Local : Wunderman 3 times winner of the CB News magazine creative hit parad in. Special Stratégies award for Ford french web site. 15 Lynx, 10 Stratégies Magazine awards, 3 EDMA awards, 1 golden Dolphin of Biarritz Festival, first award of the direct marketing Creative Club, several messages d’or, several Effies. International : Caples (Land Rover), Top Com (Imagine R, coca-cola TalentBrut, Cannes Lion (Land Rover), 6 lester Wunderman award, 3 Cannes cyber Lion mentions, Meribels awards, etc
Other activities : funky bass player, serious games enthusiast, Ex rugby player (12 years) .
